Business doing it for Maitland : Steamfest support

From the Maitland Mercury report:
When Steamfest needed ­financial help to keep it on track – literally – Maitland Toyota stepped in with a deal that has put the popular festival on a sound footing and Maitland on the state’s event calendar.

Maitland Toyota’s Burton family has bought the naming rights to Steamfest in a deal worth $30,000 a year over four years.
Founder and dealer principal Norm Burton Snr readily ­concedes he is not a steam buff, nor is the deal likely to bring him any extra business on the festival weekend.

Full article available at Maitland Mercury, Nov. 6, 2012.