Maitland's brand new start

From the Maitland Mercury report:
Welcome to Maitland with a big ‘m’.

The letter and its arches, mirroring the city’s historic windows, will be used to promote the city in print, online and on signage in a push to rebrand the city.

It was adopted by Maitland City Council last night in an 11th hour presentation.
The big fuss however is on The Levee – Maitland City Council’s branding of the redeveloped Heritage Mall.
Council marketing manager Rachel MacLucas said council wanted a name that captured what the mall refurbishment was all about and that is connecting with the river.

Full article available at Maitland Mercury, Nov. 28, 2012.